Designing spaces and experiences for brands is a thriving economy. Businesses and organisations recognise the value of experience as a strategic tool to engage with consumers and audiences. People are not only looking for entertainment but also for original experiences and new destinations. Students on the course work on collaborations and live projects with external partners from industries and design professionals. Design opportunities could include leisure and entertainment spaces, flagship and concept stores, workspaces, pop-up and event spaces, tourist destinations and city environments.
BA (Hons) Design for Branded Spaces integrates design thinking and methodologies from a range of practices – interior, retail, service, exhibition and events design – to investigate the potential of commercial and cultural spaces, and open up new perspectives on tangible and memorable experiences.
Forms, materials and light are enhanced by smart technologies to design augmented environments with a deliberate atmosphere and brand values; while narrative and user centred techniques shape the design of customers’ and visitors’ journeys to engage with their lifestyle and imagination.
The course integrates practices such as design fiction and speculative design to develop intelligent ways to anticipate future needs and scenarios, and create a framework for exploration into the future of branded spaces.
What can you expect?
Innovation, curiosity, creativity and the articulation of ideas through experimentation are central to the course experience. We will encourage you to see things differently and to design solutions that are unique to you both in concept and realisation.
You will develop your creativity and design knowledge through a range of practical and theoretical design practices. A lively studio culture is enhance by contextual and studies, and the development of professional practice skills essential in the competitive workplace.
You will be taught by an inspiring community of experienced designers, technical specialist and theorists in addition to visits from guest lecturers. You will also benefit from key thinkers and practitioners working across boundaries and at the cutting edge of their disciplines.
Diploma in Professional Studies
The Diploma in Professional Studies is an optional placement year in industry between the second and third year of the course. It is a managed year of professional experience largely undertaken in the design profession in a variety of national and international locations. Successful candidates are selected on a competitive basis from academic performance and studentship, successful completion of the DPS bridging studies and by portfolio and proposal.
Please view the Diploma in Professional Studies Programme Specification (PDF – 164KB) for more details.
The information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course.
Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year.