From Dr Scott Palmer, lecturer in scenography at University of Leeds.
“This is an innovative multi-disciplinary course that responds to contemporary developments in the experience economy and addresses a specific area of spatial practices that lies at the intersection of the fields of architecture, performance and design for user experience.
It promises to offer a broad range of thinking about performance design and interaction of space that will be invaluable to both the creative and cultural industries and commercial applications.”
University of the Arts London
London College of Communication
Elephant & Castle
London SE1 6SB
The BA (Hons) Design for Branded Spaces is a new future-facing course with a strong focus on interactive branded spaces enhanced by the latest digital technologies. It is aimed at students who are interested in designing interior, pop up, installation and event spaces for commercial and cultural brands. It is multidisciplinary and integrates practices from spatial, exhibition, scenographic and interaction disciplines to provide cutting edge experiences for consumers, customers and visitors.
Students on the course apply the latest technologies to the design of interactive and immersive multi-sensory experiences to connect people and brands, and provide solutions to key challenges affecting the future of branded spaces across a range of commercial, retail, workplace, cultural and community environments.
The course offers students an insight into the future of spatial professions and has a special interest in working with commercial and cultural institutions to leverage their tangible and intangible assets within a global design and digital context. Designing spaces and experiences for brands is a thriving economy. Businesses and organisations recognise the value of experience design as a strategic tool to engage with consumers and audiences for long-term viability. People are not only looking for entertainment but also for original experiences and destinations.
The practical component of the course is underpinned by critical interrogation where students analyse what is at stake for corporations, designers, cultural organisations and audiences in the creation of spaces that blur the boundaries between commerce and culture, public and private. The course critically engages with branded spaces by drawing on theories, terms and debates from art and design history, cultural studies, sensory ethnography and affects studies.
Students will graduate with a rigorous forward facing portfolio of outputs that showcases work across branded spaces, interior architecture, experience design, interaction design and urban futures. The projects will evidence a critical understanding of digital innovation and a high level of conceptual engagement with digitally enhanced branded spaces.